Mimelis Ads Policy

Welcome to Mimelis Ads, Mimelis' advertising service! Below you will find how our platform ("Platform") works and the rules applicable to advertisers who feature their brand on our advertising placements, which we will refer to as the "Mimelis Ads Policy". This policy is part of our Terms of Use. By taking out a Mimelis Ads subscription, you agree to this policy, our Terms of Use and our Privacy Policy.

1. Purpose and scope

   Mimelis Ads is a service developed, operated and administered by the Swiss company Mimelis SA, the sole entity with legal personality. Any reference to "Mimelis" in this policy should be understood as a reference to Mimelis SA.

   This policy governs the subscription, use and management of advertising placements, as well as the rights and obligations of advertisers. Any company or organization subscribing to Mimelis Ads accepts this policy without reservation.

2. Overview of Mimelis Ads

   Mimelis Ads allows an advertiser to feature their brand on placements of the Platform, associated with the pages dedicated to a product category, a city or a canton. Two offers are available: placements of your choice and advanced coverage. This is a targeted visibility service; it constitutes neither a ranking of sales results nor a guarantee of commercial results.

3. Definitions

   Here are some important definitions:

   • Advertiser: any company or organization that subscribes to Mimelis Ads.
   • Brand: the identity featured by the advertiser (name, logo, icon, color, link).
   • Page: a page of the Platform dedicated to a canton, a city or a product category, published in each of the Platform's languages.
   • Placement: an ad display area marked with the label "Sponsored", associated with a page.
   • Advertising space: a placement in a given language. Each placement includes one advertising space per language of the Platform.
   • Ad: the presence of a brand on a placement.
   • Visibility level: Standard visibility or Enhanced visibility.
   • Placements of your choice: the offer in which the advertiser selects their placements one by one.
   • Advanced coverage: the offer in which the advertiser defines, for one brand and for a chosen duration, a set of placements by means of blocks.
   • Block: a radius around a city, one or more cantons, or a sector, i.e. a product category with all its subcategories.
   • Automatic addition: a placement added to an advanced coverage after it was taken out, because its page appeared in the covered area or sector.
   • Subscription: the contract between the advertiser and Mimelis for an offer. The placements of your choice of all the advertiser's brands form a single subscription; each advanced coverage forms a separate subscription.
   • End date: the last day of the paid period of a subscription.
   • Renewal: the automatic extension of a subscription at its end date.
   • Verification: the review of the advertiser's account and of each brand before going live.
   • Mimelis Ads space: the private space where the advertiser manages their brands, ads, subscriptions and invoices.

4. Eligibility requirements

   Mimelis Ads is open:

   • to any company, organization, institution or foundation;
   • whether or not it sells on Mimelis, and without needing to be eligible to sell on the Platform.

   An individual may subscribe as a sole proprietorship.

   Subscribing requires creating an account. The advertiser remains responsible for the accuracy of the information provided.

5. How ads work

   1. With placements of your choice, the advertiser selects cantons, cities or categories one by one and chooses a visibility level for each placement.
   2. With advanced coverage, the advertiser builds a coverage for one brand by means of blocks. It includes the placements of the pages of the chosen area or sector, according to the options selected when ordering. A single visibility level applies to the whole coverage. A brand can only have one advanced coverage at a time.
   3. When a new page appears in the area or sector of an advanced coverage, its placement is added to the coverage. It is included at no extra cost until the next renewal, whose price is calculated on the coverage at that date.
   4. A placement may display the ads of several advertisers; no placement is granted exclusively. Ads with Enhanced visibility are shown before ads with Standard visibility. A brand appears only once per placement, at the highest visibility level it has subscribed to there.
   5. The price pays for the presence of the ad on its placements. Mimelis guarantees neither a specific position within a placement nor a number of views, clicks or sales.
   6. The link associated with the brand leads to the advertiser's website or, if they sell on Mimelis, to their point of sale. If that point of sale becomes unavailable, the ad links to another active point of sale of the advertiser; failing that, it remains displayed without a link and continues to be billed.
   7. A single brand may appear on several placements, and a single account may manage several brands, each with its own identity.
   8. Each brand must correspond to a genuinely distinct identity (name, business or establishment). Creating identical or very similar brands in order to appear several times on the same placement is prohibited. In that case, Mimelis may refuse or hide the brands concerned, without refund. An exception may be granted upon a reasoned request from the advertiser, with the prior written consent of Mimelis. This consent may be withdrawn if the conditions that justified it are no longer met.
   9. Mimelis determines the position, format and presentation of placements on the Platform and may change them, in particular by modifying their layout or creating new placements. Such changes give no right to any reduction or refund, as long as each subscribed placement remains displayed on the page it is associated with. A new type of placement is not automatically included in ongoing subscriptions; its terms are specified when it is made available.
   10. Mimelis may create, rename, merge or remove pages. When a page is merged with another, the subscribed placement is transferred to the page that replaces it. When a page is removed without replacement, the corresponding placement is removed from the subscription at the next end date.

6. Verification and going live

   1. Every order goes through verification. Mimelis checks the advertiser's account as well as each brand (in particular the name, logo and link).
   2. For a first order paid by card or TWINT, the payment method is registered without any amount being charged. The first payment is only made once the account and at least one brand have been validated. The subscription then starts and the first invoice is issued.
   3. If the account is already validated, payment is made when ordering, including for a new brand still under verification. The ads of that brand are displayed once it is validated.
   4. For a subscription paid by invoice, ads are displayed after validation and once the first invoice has been paid.
   5. As long as a brand or the account is not validated, the relevant ads are not displayed publicly.
   6. Mimelis reserves the right to request corrections, hide or refuse an ad. Rejection of the account (for example in the case of illegal content or a competitive situation) results in the cancellation of the subscription, without charge.
   7. Any change to the content of a brand already live (in particular the name, logo or link) places it back under verification and hides it temporarily until it is validated again. The subscription remains active and continues to be billed during this period.
   8. Any change to the account's legal name, business identification number (UID) or VAT number places the account back under verification. Ads are hidden until it is validated again; subscriptions remain active and continue to be billed during this period.

7. Subscription and billing

   1. The placements of your choice of all the advertiser's brands form a single subscription, renewed every month. Its amount depends on the placements and visibility levels chosen.
   2. Each advanced coverage forms a separate subscription, specific to one brand and concluded for the duration chosen when ordering. Each period is paid in advance. Its amount depends on the blocks, the visibility level and the duration; a placement included in several blocks is billed only once. An advanced coverage must reach the minimum amount indicated when ordering.
   3. Above a certain amount, an advanced coverage is ordered through a quote. The contract is concluded when the advertiser accepts the quote, within the validity period stated in it.
   4. The applicable rates are presented to the advertiser at the time of subscription and of any modification. Prices are stated in Swiss francs; the applicable VAT is shown when ordering and on each invoice.
   5. Mimelis may change its rates. New rates apply to ongoing subscriptions from their next renewal. The amount of the next renewal is shown in the Mimelis Ads space, and the advertiser may disable renewal until the end date.
   6. The rate for a placement depends in particular on its characteristics, for example the population or popularity of a town. Mimelis updates them periodically; an update that changes the rate of a placement constitutes a change of rates within the meaning of this article.
   7. Any amount due, or for which an invoice has been issued, remains due and non-refundable for the current period, unless explicitly stated otherwise.
   8. The advertiser can view their entire billing history from their Mimelis Ads space.

8. Payment methods

   1. The advertiser pays their subscriptions by card, by TWINT or by invoice. The methods offered depend on the offer and on the amount to be paid; they are shown when ordering.
   2. A single automatic payment method (card or TWINT) is registered per account. It is used for all subscriptions paid online; replacing it applies to all these subscriptions.
   3. An invoice is sent by email and paid by bank transfer or online. It is payable within {invoice_payment_days} days of its issue date.
   4. The Platform uses the secure payment provider Stripe. Payment processing services are provided by Stripe and are subject to Stripe's Terms of Service. By subscribing, the advertiser agrees to be bound by this agreement and authorizes Mimelis SA to transmit to Stripe the information necessary for payment processing.
   5. By choosing an automatic payment method, the advertiser expressly authorizes Mimelis SA to charge the registered payment method for the amount due, including any additional amount resulting from a change to the subscription. This authorization remains valid as long as an active payment method is kept or until it is expressly revoked, subject to amounts owed.

9. Default on payment

   1. An invoice unpaid at its due date is subject to a reminder. Each reminder incurs a fee of {reminder_fee}, payable by the advertiser.
   2. In case of failed payment or non-payment, Mimelis may suspend or hide the relevant ads. An advanced coverage is suspended until the invoice is paid. For placements of your choice, ads may be suspended if the situation is not remedied.
   3. Amounts due remain payable despite any suspension. No refund or compensation is granted for periods of suspension.
   4. Mimelis SA reserves the right to take any measures necessary to recover amounts owed in accordance with Swiss law.

10. Changing a subscription

    1. The advertiser can change their subscriptions at any time from their Mimelis Ads space: adding or removing placements or blocks, changing the visibility level, changing the duration of an advanced coverage, managing their brands.
    2. Adding a placement or a block, or switching to Enhanced visibility, takes effect immediately and is billed pro rata temporis until the end date.
    3. Removing a placement or a block, switching back to Standard visibility or changing the duration takes effect at renewal. The placements concerned remain displayed until the end date. These scheduled changes can be cancelled until the end date.
    4. Any change resulting in an additional amount leads to the issue of an invoice and, where applicable, an automatic charge.
    5. No refund, credit or compensation is granted for a reduction of the subscription or the removal of placements for the current period.

11. Content, responsibility and transparency

    1. The advertiser is solely responsible for the accuracy, lawfulness and updating of their brand content (name, logo, icon, visuals, color, link).
    2. The advertiser guarantees that they hold all rights to the elements provided and that these do not infringe the rights of third parties.
    3. The link associated with the brand must point to a legitimate page related to the advertiser's business.
    4. Mimelis reserves the right to verify, request corrections, hide or refuse any content deemed misleading, illegal or inappropriate.

12. Renewal and end of subscription

    1. Each subscription renews automatically at its end date for the same duration: one month for placements of your choice, the current duration for an advanced coverage.
    2. The advertiser may disable the renewal of a subscription at any time until its end date, from their Mimelis Ads space. Disabling renewal constitutes termination of the subscription as of its end date; ads remain displayed until that date.
    3. The advertiser may re-enable renewal until the end date; the subscription then continues without a new order.
    4. Each subscription is managed separately. For an advanced coverage, disabling renewal cancels the scheduled changes.
    5. The end of a subscription does not entail the refund of sums already paid and does not release the advertiser from amounts due for the current period.
    6. At the end date, ads leave their placements. The advertiser's brands, their information and the billing history remain available in their Mimelis Ads space.

13. Closing the account

    1. The advertiser may close their account from their Mimelis Ads space once all their subscriptions have reached their end date and all their invoices have been paid.
    2. Closing the account permanently deletes their brands. Invoices and billing data are kept by Mimelis in accordance with its legal obligations, as described in our Privacy Policy.
    3. An advertiser who also sells on Mimelis closes their account from their seller space.

14. Availability and limitations of liability

    Access to placements, the Mimelis Ads space and associated tools depends on technical systems and third-party providers. Mimelis SA cannot be held liable for temporary interruptions, technical failures, delays or indirect damages resulting from the use of the services. Mimelis makes every effort to ensure continuity of service but does not guarantee uninterrupted access.

15. Intellectual property

    1. All elements of the Platform (content, visuals, software, Mimelis trademarks) remain the exclusive property of Mimelis SA and are protected by applicable law.
    2. The advertiser retains the rights to their own brand and content, and grants Mimelis SA the non-exclusive right to display them on placements as part of the service.

16. Changes to this policy

    Mimelis may change this policy. The version in force is published on this page, with its update date. Changes apply to ongoing subscriptions from their next renewal.

17. Contact

    All contacts relating to Mimelis Ads must be made through the means of communication offered by the Platform, in particular via the contact form available on the website: contact, or in response to any email sent by Mimelis.